The word denim is derived from “serge de Nimes”, a reference to the French city of Nimes, where it is said to have originated. Denim became popular in the 1800s, when it was used to create uniforms for miners during the American Gold Rush. Durable, resistant, and much more comfortable than its predecessors (brown canvas!), denim became an easy favourite of working men. In 1873, a tailor named Jacob Davis and a businessman, Levi Strauss, patented the process of creating denim trousers with metallic rivets to reinforce areas that were more likely to tear, and became the first producers of today’s jeans.