As the skies open up in India and across the world, turning our cities into islands, we’re thinking (again) of the island for which we’re named. If you stop in at any of our stores, you’ll spot designs and motifs that make evident just how inspired we are by Nicobar, and by nature, whether it’s elephants embossed onto a plate or palm trees embroidered into a shirt.
This monsoon we’re collaborating with WWF-India, a non-profit organisation that’s doing some fantastic work in the field of conservation, to spread awareness on marine conservation and to garner support. “We felt the best way to create awareness was through a marine-inspired capsule that’s perfect for gifting”, says Simran Lal, Nicobar’s creative Director, and “WWF-India is an organisation that we all admire for the work they do,” she explains. “From the very start, so much of our work has borrowed from the oceans, travel, and nature in all its forms”, says Divya Kapoor, Nicobar’s Head of Travel Design, but those oceans we’re inspired by, resilient though they may be, are reeling from the effects of human activities — high CO2 emissions, waste mismanagement, and overfishing — that are altering our marine habitat in an alarmingly short span of time. “WWF-India's work focuses on maintaining healthy and resilient marine ecosystems,” Lal continues, “and this collaboration is meant to highlight their ongoing efforts. We urge our customers to play a part."