• 🌳 To celebrate our fourth birthday, we’re planting 1000 trees for a very special project with @growtrees_global that’s close to our hearts. Rajan, the swimming elephant from Havelock, has been our muse ever since our first days, and this year we’re directing our energy to restore the natural habitat of the elephants in a region that’s suffered a considerable loss of forest cover. 🐘 Why trees for elephants? These mega-herbivores munch on 150kgs of plants every day, all of which offer them not only food but shelter as well. A mix of fruit-bearing trees (mango, guava, lemon, and jamun) will flower beside other trees (sheesham, neem, and bamboo) that’ll specifically help an arboreal habitat thrive. The elephants feed on their favourite plants, and in turn help grow the forest with their dung that aids in dispersing seeds. By planting trees at the Singhbum Elephant Reserve in Jharkhand we're supporting a vibrant natural habitat for these gentle giants (and many other species), helping revive forest cover, and reducing existing man-animal conflict.
    18
  • 🎂 We turn four today. Last year on our birthday we made a pledge to reduce (and eventually eliminate) plastic use in our e-commerce orders. We've already cut plastic use by 85% and we continue to work on that promise. We launched four years ago on Mahashivratri, and today, on our fourth birthday we're taking a new birthday pledge: to plant more trees. 🌳 We're kicking it off by planting 1000 trees at the Singhbum Elephant Reserve in Jharkhand in partnership with @growtrees_global The West Singhbum District in Jharkhand has seen almost 8,000 hectares of green cover morph into agricultural land, the jagged landscape of a heavily mined region, and human settlements. The Grow Trees Foundation, with their mission of doing social good by planting trees, aims to address a host of problems from unemployment and climate change to depleting forests and stormwater runoff and we’re delighted to work with them.
    0
  • Oh hi, spring. We’ve been waiting for you ☀️
    2
  • For him, for her, and for a fresh new season: spring is here.
    0
  • The comfiest cotton and summer-ready silhouettes: it’s a pastel party.
    1
  • Muted blues and greys mingle with a pop of watermelon red.
    2