Nicobar is also a cutting edge fashion brand...
"Nicobar is much more than just fabric and thread. At Nicobar we're creating a modern Indian way of living, dressing, and looking at the world.”
LAUNCHING THE COMPANY:
Although Nicobar is only a start-up, it is a company that has been 12 years in the making. Founders Raul and Simran are an amazing husband-wife business duo who each bring different skills and background to the table. Simran says that her husband has facilitated the hiring of a fantastic team, who have been instrumental in the building and launching of Nicobar over the last year and a half.
Simran's keys to success have been allowing for serendipity and taking time to plan for her upcoming week ahead of time. Most importantly, Simran and Raul took their time conceptualizing Nicobar as a brand. Now after starting their business digitally and having been in business just over 100 days, Nicobar has already opened several thriving stores!
THE NICOBAR STUDIO:
Simran describes the Nicobar studio as always buzzing like a beehive. There is no typical day and not a dull second. One moment Simran is discussing fabric and product development, the next she's mentoring younger employees and handling business matters. When it's time to develop new collections, Simran builds creative mood boards to inspire each season, utilizing global locations, unique fabrics, and fine art as the foundation for new collections. One of Simran's favorite work activities is fabric hunting. Simran also regularly goes on factory visits and is always looking for ways to assist her employees and improve Nicobar's products.
One sign of great design is being able to fill your home with the items and achieve an elegant and relaxed look. Nicobar's founder and Creative Director Simran Lal allows us a peek insider her home which holds special Nicobar elements throughout. As you continue to read you'll also find a few photos of the lovely home of Arya Nerker, the Head of Design for Nicobar's Home Decor.