Hit refresh: Nicobar has tantalised us for weeks with news of clothing for women, home stuff (mostly for bedroom and kitchen) and travel, which includes more clothes, plus bags and accessories. Is it Andaman-ding on the eyes and the pocket? Here’s what we've discovered.
Fine threads connect Nicobar with its venerable elder Good Earth, also run by Raul Rai and Simran Lal - natural materials, flowing lines and detailing that doesn’t give up all its secrets at first look. But where Good Earth is lush and maximalist, all bright colours and historical motifs, Nicobar is austere, modern and hybrid.
Like the teasers they’ve been posting on Instagram, Nicobar’s merchandise tends toward black and white, with small pops of colour showing up on a button here and a glass rim there. We can’t spot many statement pieces; the clothes and travel accessories are all designed to be simple and serious, and will probably weave themselves into your closet rather than inspire you to start from scratch.
With prices just a couple of notches above mall-outlet fast fashion labels, Nicobar is also more affordable than Good Earth, although this varies depending on whether you’re buying chambray or chanderi. (There’s a fabric wheel you won’t find at Good Earth.) Unlike mall fashion, everything also looks ready to wear or use in a sweaty, style-obliterating Indian summer.