In the tiny, meandering lanes of Kala Ghoda, quaint cafes, tea bars and designer labels have a new neighbour. From the same family that runs luxury brand Good Earth, comes their newest venture – Nicobar, a label with an ecommerce store and its first outlet in Mumbai. Enter through a wooden double door to a happy place that instills a feeling of wanderlust with its lush palm leaves, pineapple wallpaper, patterned pin wheels and easy breezy music.
Although similar to Good Earth in DNA and core values, Nicobar has carved itself a distinct identity. Across their three verticals – Home, Clothing and Travel – the label exemplifies tropical luxury and relaxed, slow living, all inspired by the majestic Indian Ocean. Run by Raul Rai and Simran Lal, the new brand is evidently youthful in mindset.
The debut collection for the home features stylish tableware, barware, bed and table linen and cushions imagined in‐house by a team led by designer Arya Nerker. We loved the inclusion of slate and marble serving platters, gentle pops of lime green tableware and bougainvillea pink detailing on predominantly white or grey linen.
Natural materials, thoughtful details and effortless simplicity come together to create a cohesive line that’s chic and contemporary. “Nicobar is a way of life. As a modern Indian, we see ourselves as the best of the East and West. We’ve got this ease with both cultures and Nicobar epitomises that,” elaborates Simran. While the e‐ commerce website ships internationally, they also plan to open at least seven outposts across the country in the next four years.
Where: Above Kala Ghoda Cafe, 10, Ropewalk Lane, Kala Ghoda Fort, Mumbai 01 Tel: (022) 22633888 Website: www.nicobar.com
View story here : Elle Decor.